Last Updated on September 1, 2023 by David
Are you looking for new ways to keep your customers engaged with your brand online? Unless, you’ve perfected this on your site, your answer should be a resounding yes! In this blog we’ll explore some ways to increase website user engagement and grow your customer base.
With so many online shopping options available it can be overwhelming for shoppers to decide who to give their business to. For businesses, it’s hard to stand out from a crowd and encourage shoppers to choose your brand. The good news is, customer engagement can serve as the solution to all of these problems.
Offer Live Chat on Your Website
Live chat is one of the best ways to engage website visitors. They can serve a variety of functions such as answering customer questions, providing product or shipping updates, answer frequently asked questions, and even discourage customers from leaving the site.
When implementing live chat on your website consider the following:
- Do you have the staff needed to respond to live chat?
- If so, what hours is the live chat going to be available?
- Do you want to have a chatbot available for simple requests or non-business hours?
- How will you handle escalating requests when needed?
Suggest Related Products & Services
As customers browse your site, a great way to boost engagement is to suggest similar products they might be interested in. This approach allows you to both cross-selling and upsell while keeping your shoppers engaged.
You can also link to content about those products that shows the product being used or provides more in-depth information about the product. Consider adding videos showing the product being used, or blogs that explain the product in more detail. In both instances, you can also include related products or other products that work well with the item they were originally shopping for.
Create Really Awesome Website Content
Having high-quality, engaging content is one of the best ways to keep customers engaged on your website, and is one of the best ways to differentiate yourself from your competitors. Write interesting product descriptions, use high-quality images, and include videos when applicable.
You should also create engaging blogs on relevant topics and post on a consistent basis. Once a week is a great goal to aim for, but if you don’t have the bandwidth right away monthly or even bi-weekly are great for blogging as well as long as you do it consistently. Make sure your blogs are interesting and offers value to your customers. While it’s perfectly okay to promote a blog in a blog, make sure it doesn’t come off as a sales pitch.
Create Opportunities for Customers to Interact with Your Brand
Another great way to encourage users to engage with your website is by offering engaging content. This includes polls, surveys, and free downloads all of which should show the customer your brand offers them value that your competitors don’t. Remember, customers have more options than they know what to do with when it comes to shopping online, so it’s vital that you offer value that extends beyond your product offering.
Build Customer Engagement with Re:amaze
Re:amaze offers a variety of products that can help businesses engage with their website customers and build brand value. Here are a few products to consider:
Cues
Re:amaze Cues are automated messaging capabilities that are included with every paid plan. These cues make it both efficient and scalable for you and your team to build proactive engagement for your store. Learn more about Cues here.
Push Notifications
Push notifications are a great way to inform your customers about new products, new promotions, or discounts, or share any other reason why they to visit your website now! These Push Notifications allow you to send browser (and Android) based push notifications to any of your customers that have agreed to receive notifications.
Live Chat
Live chat from Re:amaze can be customized to fit the individual needs of your brand as well as the needs of your customers. As we mentioned above, chat is an excellent way to increase engagement, and Re:amaze offers a variety of features that can be integrated into your website’s chat offering including the ability to utilize chatbots, attach files, utilize video calling, and much more!
FAQs
FAQs are another great way to great to build engagement because you’re offering your customers high-quality content and providing them with information relevant to their needs. Create an amazing customer experience with this self-help feature that delivers the answers your customers are looking for in the most efficient way possible.
To learn more about any of these products by Re:amaze contact us today to schedule a demo.