Last Updated on September 1, 2023 by David
Guest Post by Jordan Greene for Re:amaze. Jordan likes to be called Dan, is a travel writer, a full-time backpacker, a self-taught cook, and an avid traveler of the world.
When it comes to making waves in the eCommerce sector, it’s important for you to emerge from the crowd as a frontrunner. Expand your brand and reap the benefits with these 5 must-know tips.
Ensure you have enough server space
First and foremost, if you’re looking to expand your eCommerce brand and increase the number of customers you receive, you’ll want to ensure you have a suitable hosting provider, such as Siteground or GoDaddy, to rely on. Oftentimes, sites crash under the weight of increased traffic, so it’s important you’re prepared to grow in this case.
Consider investing in a dedicated server for peace of mind that you won’t suffer any crashing or downtime. Although shared servers are much more affordable — a sensible choice if your budget can’t stretch too far in the initial stages — a dedicated server will ensure you never run into any issues no matter how many people shop upon your online store.
Employ niche marketing
If you really want to draw customers in, you need to be strategic with your offerings. Consider niche marketing to find an effective way to appeal to new customers — whereas a niche market would limit you strictly to a certain small audience, niche marketing is different in that you’re finding your own space in an oversaturated market full of unoriginal competitors.
Niche marketing means you’ll be offering something unique and new to customers who are used to purchasing the same old item. Be innovative and offer a spin on a popular product that is sure to get the customers flocking to your store instead.
Guarantee good customer service
If you ensure a good level of customer service, you’ll become one of the most trustworthy stores out there on the web. Let word of mouth quite literally do the talking, as your relationship building with customers will make you a highly recommendable outlet.
Customer service is important for building trust and keeping these customers around, so make sure you’re available to answer any queries and rectify any issues that may arise. Being responsive to phone calls and emails are effective in building trust, but chat, proactive engagement, and social media service are on the rise. Be sure to pick a platform like Re:amaze to help you manage multiple customer service channels under one roof. Re:amaze integrates with multiple eCommerce platforms like Shopify, BigCommerce, WooCommerce, and Magento to help businesses support, engage, and convert customers.
Have a sleek, professional design
Another way to establish trust is by ensuring the design of your website is clean, sleek and professional. Should customers visit to be greeted with a garish and messy layout, they’ll likely be less willing to do any form of business with you.
Flat design is the common choice for many websites across the web — although that will soon end according to The Next Web — so look at competitors and inspirations to see why their sites work in terms of the way they look. It’s important to stand out, but make sure it’s for the right reasons — an unpleasant, dated design is not one of them.
Maintain good standards
It’s of vital importance you keep working towards maintaining and improving the standards of your store. Strive to continually build upon your success and reap the benefits — you’ll attract customers from all over and eventually make a name for yourself if you grow your brand into something bigger and better.
The sky is quite literally the limit with e-commerce, so don’t hold back — work at it and you’ll be a driving force in your market within no time.
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You can also find our multi-brand, multi-channel customer service platform at https://www.reamaze.com. Follow @reamaze.