Last Updated on September 1, 2023 by David
Guest Post by Kevin Urrutia
There are many ways you can promote your brand and products online. One of them is through social media.
Social media marketing has numerous benefits, making it an ideal marketing tool for running an e-commerce website.
It is an excellent thing that doesn’t need too much time and resources to get done. That’s why you must test and refine your marketing strategy to know what channels are best for your brand.
With that in mind, we have listed down eight ways social media can boost your e-commerce traffic and sales:
Creates Brand Awareness
Social media is known as one of the most efficient digital marketing methods that you can use to boost your visibility. By implementing a robust social media strategy, you can increase brand recognition. That’s because you’re engaging a broader target audience.
So, why not get employees, sponsors, and business partners to “share” and “like” your page? By getting people to interact with your content, you can enhance brand awareness and build your reputation as a business.
At VoyMedia Advertising Agency NYC, we always tell our clients that every post you share will be introduced to a network of people. And these people can be your potential customers.
So, the more people who are aware of your business, the better.
No doubt that regular use of social media will benefit your e-commerce business, letting you generate a wider audience.
Drive Website Traffic
When posting on social media sites, do remember to insert a link for your site with the main keywords.
Your site is the one who creates the first impression of your brand to your customers. So, whatever you post on social media should relate directly to your site.
To send traffic to your site, you need to use the 80/20 rule. This means 80% of your content is intended to educate and inform your audience. Meanwhile, the remaining 20% is composed of promotional content.
Doing so helps drive traffic to your site and boost your rankings by optimizing keywords vital for SEO. Similarly, you can also tap to paid traffic. Unlike what others like to believe, paid traffic is affordable.
After you’ve created a winning social media campaign, paid traffic can help take your e-commerce business to the next level.
Here are some of the best platforms for paid traffic marketing:
Boost Conversions
Having a robust social media strategy allows you to generate conversions on your brand, partners, and products.
The best way to do that is to engage with your audience each time they comment on your social media.
See to it that there’s a person that they’re talking to when they reach out to your brand, and not just merely a robot. Doing so allows them to have a much better perception of your company and make them feel valued.
Impact Buying Decisions
How your customers interact with your account on social media can play a factor in their buying choices. That’s why you need to come up with compelling content during every phase of shoppers.
Ensure that this is within your niche, and come up with something that can grab your audience’s attention. You can also use the platform to create hype on an upcoming product before launch.
Give them a clue of the next thing coming to your store, and create hype around that.
Create a Solid Brand Image
Social media allows you to build your brand effectively.
One way that makes it better than traditional media is that you can use your brand in front of many people quicker and easier. It also allows your audience to look at your brand even if they’re not thinking about your product.
You also need to focus on your profile elements, such as your logo and cover photo. Have you been using these strategically? Ensure that this doesn’t overwhelm or distract users from your main goal.
Connect and Listen to Your Audience
Social listening allows you to monitor what your audience says about you and your products online. Doing so enables you to understand what your potential customers expect from your brand.
You’ll learn what they’re struggling with and how you can develop content that addresses these pain points.
If you’re a bit unsure of how you can match your audience’s style and tone, social media listening helps.
So, make it part of your routine to integrate social media listening to gain insight into what people say in your niche or industry.
Provide Exceptional Customer Service
These days, there are a growing number of customers who transact with businesses through social media. Hence, it would make sense to use your social media presence as a customer service tool. This allows you to build meaningful relationships with your customers.
Now, with social media, providing excellent customer service is as demanding as ever before.
That’s because social media requires immediate customer feedback and interaction with your customers. With nearly half of U.S. customers using it to ask questions on products and services, crafting a strong social media strategy is vital.
But let’s say that you have separate teams for your customer service and social media. You must create a strong line of communication with the two. That way, you’ll be able to provide a streamlined user experience to your customers.
Tools such as Re:amaze, which is an integrated customer service tool, allows e-commerce businesses to provide customer satisfaction.
Build Customer Loyalty
The thing is, people love interacting with brands that they enjoy.
Another interesting fact: 53% of customers who follow you online are likely to be specifically loyal to your business.
Meaning, if a customer follows you, they’re more likely to choose you over the competition. Moreso, if they’re loyal customers of yours, they’ll also increase your traffic.
To keep people engaged and happy with your brand, here are a couple of helpful ideas:
- Provide them with promo codes for discounts.
- Ask open-ended questions that allow your target audience to reply.
- Offer freebies and giveaways on inexpensive stuff, which helps create a lasting impression on your brand.
Regularly Update Customers
Social media is one of the best platforms to keep your followers updated with upcoming events or new product launches.
If you make a significant announcement on an upcoming event or new product, people will quickly catch on and feel excited.
Here are some of the best types of updates that you can share:
- New services
- New products
- New updates
- New departments/expansions
Or basically, anything that is new.
The benefits of social media marketing are indeed promising. You might not get your goals early on, but with hard work, grit, and commitment, you’ll eventually craft a successful social media strategy that wins leads and drives revenue for your e-commerce business.
About Re:amaze
Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.
About Kevin Urrutia
Kevin Urrutia of Voy Media. Voy Media believes in the power of social media advertising in helping businesses to boost their sales and improve their conversions