Last Updated on September 1, 2023 by David

The ultimate goal of any eCommerce business marketing strategy centers around connecting your business’ products or services to the right customer base. As simple as this sounds, formulating the appropriate strategy to achieve this can be extremely complex.

The customer journey is constantly evolving which means your marketing strategy must be as well. Today customers are largely shopping online, which means your marketing approaches should be focused on reaching them through various touchpoints. This omnichannel marketing strategy should be focused on generating more engagement and strengthening your brand’s image to customers.

In this blog, we’ll discuss 6 ways you can advance your eCommerce business marketing strategy.

1. Utilize SMS Marketing

SMS marketing is a powerful tool all eCommerce businesses should take advantage of. Increased abandoned cart recovery rates, high open, and click-through rates, and the ability to easily upsell or cross-sell products are just some of the benefits of SMS marketing.

SMSBump can easily be integrated with Re:amaze, this integration helps businesses manage all communications from a single platform while ensuring their subscribers will get customer support on their preferred channel, in this case — SMS.

Simply connect your SMSBump account to Re:amaze so you can reply when customers respond to your SMS campaigns. SMSBump text chats will be imported into Re:amaze with your other communication channels such as email, chat, and social media. You can also utilize Re:amaze Workflow automation for SMSBump chats to easily manage them within your support operations.

Learn more about this integration here.

2. Create Strong Email Marketing Campaigns

Email marketing is a great tool to utilize for a variety of marketing approaches. Research indicates that nearly email boasts over a 20% open rate, and nearly 3% of those opens will go on to click-through to your website.

It’s important however to craft your email marketing strategy carefully keeping in mind that a third of your recipient will open your email solely based on your subject line, and over 50% will be opening your email on a mobile device.

Email marketing can be used to recover abandoned carts, upsell or cross-sell products, promote a new product or service, and promote discounts or sales. Think of your email marketing strategy as a lead magnet to encourage customers to visit your website and make a purchase.

With various email marketing platforms available, you can create your emails from scratch or use programs that offer pre-designed templates that you simply have to drop content into.

3. Implement Push Notifications

Push notifications are a great marketing tool because there is no requirement to collect any sort of information from customers. Instead, customers are able to enable push notifications on their browser from brands they want to receive information from similar to a push notification on their phones.

For eCommerce businesses, this is a great way to reach customers even if they aren’t currently browsing your site or engaging with your brand. Push notifications can also be pre-set to trigger once a customer has read a blog on your site, viewed a particular product, or visited a specific page on your website.

This tool is also a great way to engage your lost visitors and drive them back to your website using personalized notifications.

4. Take Advantage of Paid Social

The large majority of marketers are already engaging in paid social campaigns, so if you’re not, you’re giving your competitors an advantage. Paid social options include Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Pinterest.

While posting quality, engaging content on social is still important, the majority of social media platforms have adjusted their algorithms which means paid brands will continue to get the most visibility. If you want your social strategy to continue to grow, engaging in paid social should be a part of your eCommerce marketing plan.

5. Be Consistent

Maintaining a regular strategy not only helps create a better customer experience for your customers but also helps build brand credibility and trust. This is especially true when it comes to the content you release. Posting erratically or infrequently causes clients to question your brand integrity and make your brand seem unreliable. Since clients tend to shop with brands they feel an emotional connection to, this will make them less likely to choose yours. Furthermore, according to Techipedia, brands that exhibit consistency in their content are estimated to be worth 20% more than those that aren’t.

6. Look for Opportunities to Diversify

While many businesses don’t have the budget or means to pursue every distribution channel at once, it doesn’t mean you shouldn’t look to diversify. Omnichannel marketing tools such as Re:amaze Inbox can help streamline customer conversations from SMS, email, chatbots, and social into one inbox empowering your team to respond more efficiently. This then allows you to look for other ways to engage with customers and diversify your marketing strategy.

When looking for opportunities to diversify your strategy start by researching your audience. Identify the best sub-channels for your brand, where you’ll not only be able to reach your customers but also stand out from your competition. This will enable you to create a strong, diversified strategy you can be confident in.

To learn more about Re:amaze products or SMSBump integrations contact us today to learn more or to schedule a demo.