Last Updated on September 1, 2023 by David
Guest Post by Angela J. Bryant
If your business is looking to drive sales, email marketing is the effective way to do this. If you haven’t implemented some ideas yet, now is the time to take full advantage. You want to engage with your customers, show that you care and are listening to their needs. In order to do that, creating emails that are well thought out and targeted may be the way to drive sales.
Make A List
Building a list of buyers can take time to refine, But, once you have a secure list of people you can send emails to, you should use it to the best of your advantage. You can get people to sign up in a number of ways. You could get them to sign up when they’re making purchases on your website — choosing an option to sign up, having a graphic popup on your website — offer a discount when they signup, or set up a marketing campaign advertising the benefits and discount through different social media platforms. This will entice brand-new customers to visit your website. Sending emails to your customers is also a great way to stay in touch and update them on new products. Telling customers about specific discounts and offers can make it feel more personalized, leading to a growth in sales.
Personalization Is The Key
We’ve discussed personalized emails for specific customers, including discount codes and offers. But researching your audience and tailoring your email marketing campaign is what will really drive your eCommerce sales. Not all your audience is the same so, it’s good to try and divide your audience up so that you can create specific content for each group. “For example, if you are a beauty website, target a new product for anti-aging to older women. Personalization shows increases in clicks to your website and engagement. You want to make sure your customers are happy and satisfied with interactions — this will lead to better sales. Dividing your audience up into age, income and gender could also be done for emailing lists,” writes Debra R. Bolin, business writer at LastMinuteWriting and Writinity.
Make A Clear Plan
With business and email marketing, planning is crucial for hitting your targets and completing your goals. Look at your list of buyers, your target audience and divided groups — research their buying habits and behaviors, when they purchase, what they purchase etc. This purchase information will help plan out your email marketing strategy. Some ideas for email marketing campaigns could be welcome emails — when someone signs up send this automated email immediately, maybe include an offer or discount just for them, as a reward for signing up. Send an automated email after purchases, too — confirming a purchase to a customer — so that they might make another. Customer specific email campaigns could include researching buying habits — with loyal shoppers you could give special discounts or thank them, for less frequent buyers — provide them with a new product, targeted to them to make them revisit your site.
Create Automated Emails For Back In Stock Products
When customers are looking for a product, but it’s out of stock, it can be frustrating. They might even go to another website to find an alternative. Instead of losing that customer’s loyalty, create an automated system whereby they receive an email when the product is back in stock. Create an option for customers to sign up to reminders when products are back in stock — this can be done through creating wish lists or the customers’ carts. Send an email immediately for them to be notified so they have the chance to purchase it. This will depend on your own stock and how regularly you receive new products to sell. You want demand on products to drive sale, but also need to remember how much stock you can sell at the same time.
Design Your Emails Well
Emails need to be concise, but also visually appealing for the customers. This doesn’t necessarily mean adding unnecessary images and motions, text is fine and can be done well to entice customers to your page. “Design the emails for both phone screens and desktops, make them clear for customers to understand and include perhaps one to two images and make sure they are related and add to the text. Using one simple call to action is good and your intent should be to catch the customers curiosity,” writes Richard S. Montiel, marketing blogger at DraftBeyond and Researchpapersuk. Creating an email that’s well thought out will drive eCommerce sales effectively.
Email marketing can be successful when done properly. Take the time to research your audience and find out what works for your customers. Apply automated emails for specific purchases and thank customers for continued loyalty.
About Re:amaze
Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.
About Angela
Angela J. Bryant is a successful writer and editor. She is featured at Essay Writing Services and Gumessays.com. Angela specifically specializes in topics on social media, business and job seeking and has previously helped hundreds of people with their personal growth.