Last Updated on September 1, 2023 by David
Guest Post by Erica Sunarjo
Introduction
Just like any product marketer would say: “Nothing good ever comes free”. Regardless of the fact that you can get many awesome features with free product research tools, there is always the next level of service if you decide on paid product research tools. Here are some of our top picks:
AMZ Scout
With prominent users like Disney, Huawei and Dell, AMZScout is the go-to product research resource for many merchants that allows them to pre-estimate the revenue for any product. It’s incredibly powerful and the tool’s features will really serve as rocket fuel for you to outperform your competitors.
The secret ingredient of the awesomeness of AMZ Scout is real-time updates. Everything you see in the analytics and data, either on the web application or Chrome extension, is updated instantly as it happens. These instant statistics will allow you to react to all possible changes in the market faster than your competitors.
The real-time effect and impact are also applicable to the competitors themselves: you can use AMZ Scout to track your competition’s inventory, prices, products and revenue.
AMZ Scout also has dozens of different attractive and useful features, such as:
- most popular keywords
- seasonal pricing changes
- estimated sales and profits
- supplier suggestions
- bestsellers ranking info
- detailed sales history for each product
- instant data for more than 20 million products
If you use the Chrome extension of AMZ Scout, you will be able to access data and recommendations on any Amazon product page you visit, so good luck exploring and researching!
SellerApp
SellerApp is an amazing tool that can serve as an all-around solution for your online store. It has a wide range of features, including product research resources.
The main features that make this app awesome are the Profit dashboard, Product Intelligence Panel, Price Optimization tool, Keyword Analytics, Listing Optimization and PPC Campaign Optimization. As you can see, these tools cater both to sellers with existing products and to sellers who are looking for new products to include in their store.
In the Product Intelligence section, you will find detailed data about any Amazon product that you can filter to find the exact information you need.
Using keyword analytics, you can check how keyword trends change over time, who searches for what and how you can expand your keyword net to capture more potential shoppers.
However, the section that will help you with product research the most is the Product Ideas panel. This is one of the most user-friendly and interesting ways to find new products — without having to scroll through hundreds of pages of Amazon products looking for the next big hit. The tool compares best sellers that have high demand and spikes in sales to give you a selection of crème de la crème.
AMZ Tracker
One of the rising stars in the field of Amazon product finder apps, AMZ Tracker offers a 360-solution to run your online store successfully and profitably. The tool boasts the ability to get you to the first page of Amazon with the use of nifty, convenient features that will put both your product and your seller page into the spotlight.
As you can see on the home page, AMZ Tracker is a premium tool, but you can get a 7-day trial with full access to all the features the tool has to offer.
The name of the game for AMZ Tracker, which you will see all over their website, is offensive and defensive.
In the offensive strategy, you can track keywords and look at how the search engine rankings of your products improve or worsen over time. You can also compare keyword success for any product of your competitor.
In the defensive strategy, the tool helps you to fend off negative reviews and prevent other sellers from hijacking your product listing.
As a member of AMZ Tracker, you will also get access to Deepwords. This is a tool that’s specifically designed for Amazon sellers and allows you to find long-tail keywords your competitors might not be aware of.
ASINspector
Of all the paid product research tools on this list — ASINspector definitely has the most tempting try-out option: if you buy the tool and don’t like it, the company offers a 2X money back guarantee within 365 days! However, it’s much more affordable than some other paid tools, because you can start using ASINspector for a one-time flat fee of 97 dollars. (There is also an advanced plan which costs more.)
ASINspector has its so-called Market Research Lab, which you can access and discover in-demand, profitable products with high margins and lower competition.
The tool also goes one step further and will help you with sourcing, connecting you to the most reliable suppliers, as well as establishing communication with them.
As a browser extension, ASINspector works perfectly as a day-to-day tool for analyzing products and categories. Whenever you visit a product page, you will be shown sales, revenue and price estimates, along with additional historical info about the product or seller.
It also allows you to foolproof your product ideas with a sophisticated calculator that shows you whether your new product idea is plausible. When you enter the ASIN, you will see estimated units and revenue, along with detailed info about Amazon fees, fulfilment services and profitability analysis.
Viral Launch
If you’re looking for a great product discovery tool, Viral Launch is among the top resources to do it. It has 4 different pricing plans (free trial also available), each offering product ideas finders and product idea validation.
The tool is incredibly convenient and allows you to find perfect products for your business with just one click of a mouse. Here are some of the most important features of Viral Launch:
- accurate data and insights for better product suggestions and estimates
- all-in-one dashboard where you can do your product research from one place
- filtering to get a custom-made list of winning product that is on-brand for your store
- filtering according to keywords, products, categories or brands
- find a list of relevant keywords for the products you’re selling
- get help from an Amazon coach who can optimize your business and boost your sales
- skyrocket your online store and get more visitors, customers and returning customers
Basically, for most online stores, Viral Launch can be a one-stop-shop for all product research and discovery needs. If you want to add extras and even more intricate data, you can couple Viral Launch with some of the other apps on this list to maximize the impact these tools can have on your sales.
AMZ Insight
AMZ Insight is a convenient, useful tool that contains the majority of features offered in all of the apps that we’ve listed here. In other words, using only AMZ Insight for product research purposes should be sufficient (if you are a high-volume seller, you should opt for an advanced plan).
One of the best things about AMZ Insight is its versatile structure of pricing plans, which allows every Amazon seller to adapt the tool to their needs and invest exactly the amount they need to.
AMZ Insight tracks products in real-time. Also, you can track keywords and analyze how they perform over time. Just like most other premium tools out there, AMZ Insight will let you take a sneak peek behind the curtain of your competitors’ stores and help you find your own edge that will make you more competitive on the Amazon marketplace.
This tool is really abundant with features and options, and the first thing you should do before you start researching products is to actually learn how to find your way around the app. If you know how to use it to its maximum potential, this tool can definitely serve you well.
AmazeOwl
Be a wise Amazon owl and use this tool to make a smart decision about which products you’re going to sell! This service compares every information and data point you need to be aware of when deciding which products you’re going to include in your online store.
AmazeOwl allows you to speed up the process of finding winning products by showing you suggestions with low competition, low-cost shipping and high sales rates. It will look at the potential competition and determine similarities and differences in their listing. After you enter a product, you will also be notified of new competitors that add your product later on.
For any product on Amazon, you can get a detailed overview of the price history, potential seasonal price drops, changes in reviews and much more. Every time you find a potential winner on Amazon, you can save it in the app and get back to it later. Meanwhile, the tool will track everything that’s happening with the product — from price changes to sales.
It also enables you to find exactly what you’re looking for with a precise filtering tool. This helps you see only those products that are in line with the BSR, price, sales and other points that are important to you.
AMZ Shark
This tool allows you to research and identify potential winning niches, track sales and search engine performance, as well as discover keywords. AMZ Shark is a paid product research tool, but you will get one month free if you decide to subscribe on an annual plan.
These are some of the most important features you will get to use if you decide to go with AMZ Shark:
- Sales Tracker Tool: view price history and precise sales data and rank for any product
- Rankings Tracker: look at how well a product is ranking on search engines and Amazon according to different keywords
- Niche Scout: if you don’t have a focused niche, you can pinpoint the ideal one with the help of these stats
- Compare Keywords: use AMZ Shark’s keyword comparison tool to analyze sub-niches; up to 20 keywords possible at a time
- Listings View: this feature allows you to compare your product listing to your competitors and identify weak spots
- Alerts: turn on reviews alerts to get notified every time someone says something new about a product you are eyeing
- Keyword Planner: discover related search terms that you can use for your PPC campaigns
HelloProfit
If you want your product research efforts to be driven by the potential for profit (and who doesn’t?), HelloProfit is a perfect choice. Among all of the tools that we have looked at, HelloProfit places the greatest emphasis on this aspect of the seller’s process.
After you enter an ASIN, HelloProfit will show you a breakdown of everything you need to know related to the product’s capacity to make a profit. It will allow you to calculate your ROI, see how many customers come from campaigns vs. organic search and download it so you can refer to it later and compare to future data.
HelloProfit will also tell you how many units have been sold with promo codes, how many have been returned and refunded, and automatically calculate profits. The tool’s dashboard features straightforward, easy-to-read graphs and diagrams which can be customized to show you exactly the information you are looking for, in a visual way.
On its website, HelloProfit advertises as an all-in-one solution that will put an end to all the other apps and tools for sellers that you have installed. While the fact is that HelloProfit is sufficient for basic Amazon seller software, for purposes of deeper product research, it could be advised that you supplement the tool with additional programs.
Conclusion
Using the right product research tools can definitely skyrocket the success of your online store and ensure that you consistently provide higher value than your competitors. Before you start utilizing free or paid tools for product research, make sure you take a look at all the differences between various tools and choose the one(s) that fits your purposes the best.
About Re:amaze
Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.
About Erica
Erica Sunarjo is a content creator with more than five years of experience. Currently, Erica is an editor and writer at TrustMyPaper and GrabMyEssay. She is proud of her uncanny ability to explain the most complex subject in simple terms. Erica is also a dedicated and experienced author for Studicus who pays particular attention to quality research.