Last Updated on September 1, 2023 by David
Chatbots are not just a great way to provide amazing customer service, but they also can help to boost product sales for your eCommerce business. We’ve discussed conversational commerce a bit already in past blogs and how chatbots are a key component of this approach, in this blog, however, we’re going to look at using chatbots to drive product sales.
If you want to ensure you don’t lose potential website leads and sales, read on to learn how to utilize chatbots more efficiently than ever before.
Encourage Proactive Engagement with Visitors
Engagement requires the ability for both sides (store and shopper) to be able to participate in the conversation. As the owner of an eCommerce website, you are in control of the conversation. You are telling customers what they should buy, what products or services they need without an opportunity for them to respond. While customers can email or call you, it’s likely they won’t initiate the conversation unless they have a problem.
Chatbots allow you to start the conversation and provide your customers an opportunity to engage with your brand. Program your chatbot to initiate the conversation by saying hello and following up with a question that encourages engagement. A quality chatbot experience can generate customer responses as high as 90% while also showing your customers you are responsive and reachable. eCommerce brands with a chatbot see an increase in both conversations and generated leads.
Ask the Right Questions to Qualify Leads
We mentioned above asking questions that encourage engagement, which is ideal for the first question you ask customers — think “What can I help you with today?” or “What are you shopping for today?” from there your questions should be geared towards qualifying these leads to measure their lead quality.
Some other questions to consider include:
- How heavily does price factor into your decision?
- What is your budget?
- Who will be involved in the decision-making process?
- When are you looking to get started with this project?
It’s important to remember that getting this information isn’t always straightforward, and often requires you to build some rapport with the customer to get them to divulge more details. Chatbots are a great way to identify which leads are worth pursuing or following up with a phone call, which will also help your sales team to work more efficiently.
Use Chatbots to Sell Your Product
Not only can chatbots qualify your leads, but they can also help make direct sales with your customers. Customers are being increasingly more comfortable making purchases from chatbots. This is largely due to the improve quality of chatbots, and the personable nature of chatbots in today’s markets.
By programming your chatbot to sell your products you can shorten the sales cycle and simplify the sales process since a chatbot can quickly move a customer through the sales funnel. Even if your chatbots can’t close a sale, they can bring your customers to the point where they only need to get on the phone with ones of your sales team and complete the process effortlessly.
Provide Personalized Product Recommendations
Personalized product recommendations are a great way to encourage a purchase while people are browning your website, especially if you offer a large variety of products. Instead of making your customers browse through dozens of products, your chatbot can make personalized recommendations for other products they might like. Chatbots can transform the shopping experience on your website to make it a customized one that will set you apart from your competition.
Reduce Cart Abandonment
The bag news is cart abandonment is one of the biggest issues eCommerce brands face. The good news, chatbots are one of the best ways to resolve this problem. Targeting chatbot messaging for example may offer a customers a discount on the checkout page, will offer to connect them to a team member, direct them to a frequently asked questions page, or point them to more information about the product or service. All of these options help to reduce cart abandonment and close the sale.
Implement Chatbots on Your Website with Re:amaze
All of these chatbot uses above will help your brand reduce bounce rates and encourage your customers to complete a sale. Chatbots are available 24/7 to answer customers’ questions and assist them in making a purchase ensuring your customers don’t leave your site and make a purchase from your competitor.
Re:amaze offers a variety of chatbots that can help improve sales and engage customers on your eCommerce website. From the Hello Bot to the FAQ Bot to our Custom Bots we have something for every type of eCommerce business. Contact us today to schedule a demo.