Last Updated on September 1, 2023 by David
Guest Post by Estelle Liotard
In our day and time, influencers can play a very important role in a company’s success. Because of the influence they hold over their audience, they can easily promote a business’ products and help increase its sales. Collaborating with the right people will help your eCommerce grow and connect with more potential customers.
In most cases, people don’t know how to use video marketing to their advantage. If you are new to this, you will most likely need some guidance. Here are some of the best tips to help you learn how to use influencer video marketing to grow your eCommerce.
1. Work with the right influencers
Finding the right person to work with can be tricky for every niche. While there are many that will promise a lot of things, only a few influencers will be able to meet your expectations. This is exactly why you should make sure to reach out to a lot of people when you are starting this new chapter. The best way to reach out to an influencer is through their social media platforms.
Sending a direct message about a potential collaboration will allow them to see your company’s profile. Many influencers might ignore your messages if they are not convinced you are a legitimate business. This is exactly why you should include images and links to your profiles and work towards gaining some followers.
When you are looking to work with a new influencer, there are some things to keep in mind. These will help you ensure that the collaboration will be a success. Some of these are the following:
● Make sure the influencer is in your niche
● Ask to see their previous work
● Set clear expectations and goals you want to achieve
● Be clear about the terms of the collaboration and the payment methods and sums
These are just a few of the things you should consider before reaching out to someone. Also, just because someone has hundreds of thousands of followers, they will not necessarily be able to help you gain more customers. Not only that, they might actually ask you for a bigger budget.
Smaller influencers have tighter bonds with their communities, and this means that people trust them more. Therefore, you should not choose someone based on their follower count but rather their dedication and hard work.
2. Ask influencers to review your products
If you do not want to work with someone for a long time but prefer shorter collaborations, product reviews can be a great choice. In order to do this, you will once again have to reach out to the influencers of your choice on social media. After starting a conversation, you can ask them if they would be interested in a short collaboration.
The influencers that you work with will then have to create a video where they will be reviewing your products. Most influencers nowadays know how to film and edit videos, so almost everyone you contact will be able to do this. The video can be posted on any social media platforms that they or you use.
During the review, the influencer will have to show the products and how they use them to their audience. By doing that, more people will be interested in giving them a try and buying what their favorite influencers have tried. Therefore, more customers will come your way.
3. Think of the right concept for the video
When asking someone to create a short video promoting your brand, you should have a concept in mind. Depending on the previous work an influencer has done, you should try and ask them to do something similar. This will help them stay in their element and do what they do best.
For example, if you have an eCommerce store that sells clothing items, you should ask the influencer to show their shopping experience first. After that, they should show the products they have gotten from your store, and depending on your agreement, their prices. Lastly, they should model the clothes and show how they would put together an outfit based on what they got from you.
These are usually the steps followed by every influencer who creates a video for a marketing campaign. Making sure they are on board with the content they are about to create is essential. This is why you should always talk about these things with the people you work with. Communication will help you avoid issues and mistakes in the future and allow for a great result to come out of your collaboration.
4. Host giveaways through the videos
Everyone online is interested in the prospect of winning something for free. Giveaways are gaining more and more ground on social media platforms such as Instagram, and companies use them daily. This is a great idea to help you gain a bigger following and customer base in a short amount of time.
Influencer video marketing can once again help you greatly with this situation. Since audiovisual content is the best at keeping the audience alert, you can use this to your advantage. Instead of posting a picture about the giveaway, ask the influencer you work with to make a video.
In that video, they can show the products you will be giving away by modeling them or arranging them in an aesthetic way. By adding some nice music and visuals, they will be able to reach out to even more people. This way, more people will be interested in purchasing your products, even after the giveaway has ended.
5. Proofread and edit the content
The way you present your written content to your followers will play an important role in your company’s success. Many people will believe that a company that presents content with editing and spelling errors is not professional or trustworthy.
Whether you want to create something as important as online research papers or content for your social media profiles, proofreading and editing are essential. You can easily use free tools such as Grammarly and Hemmingway editor to improve the written content you put into your videos.
You can also ask the influencers you work with to do this step when they use any written content. This can include the video as well as the captions and descriptions they use. The more careful you are of such little mistakes, the more your audience will follow you and trust your business.
6. Ask the influencers for their honest opinion
Last but not least, it is essential that you always ask for the influencers you work with to be honest about their reviews. Showing real excitement about your products will always be perceived better by their audience. People tend to know when someone is showing forced or not genuine feelings about something they are reviewing.
Even when someone you work with makes some not so positive comments on your products, you should always thank them for the feedback publicly. This is important as it will show their audience that you take their ideas into consideration.
A company that is willing to accept honest feedback is one that will work hard to improve itself. Therefore, more people will trust your eCommerce business. This can easily be visible through the videos the influencers will make for your business.
Making your eCommerce store a success the right way
Working with the right influencer can help you grow your business quickly and effectively. While there are many ways to achieve that, video marketing can help you reach many potential customers. Audiovisual content holds great value and can keep the audience interested for longer.
This is exactly why you should invest in creating video content for your eCommerce sales. An influencer can help you put less effort into the content you need to create. As long as you find someone hard-working in your niche, you will be able to help your business grow effectively.
About Re:amaze
Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.
About Estelle
Estelle Liotard is an experienced guest post writer. Throughout her career, she served as a journalist, professional essay writer at essaysupply writing site, and editor in many digital marketing publications. When Estelle is not writing content, she is meditating, practicing public speaking, or learning PR. You can find Estelle on Twitter.