Customer Service Best Practices

How to Build Better Relationships with Your Customers Through Email

January 30, 2022

Email is a great way for eCommerce businesses to build and maintain a relationship with their customers and boost retention. Unlike brick and mortar businesses, eCommerce brands have to put in extra effort to build customer relationships since they don’t have the opportunity to do so face to face. With this in mind, keep reading … Continue reading “How to Build Better Relationships with Your Customers Through Email”

A Better Approach to User Retention to Boost Growth in 5 Simple Steps

January 14, 2022

If user retention hasn’t been on your radar for your business, now is the time to shift focus and make this the priority. Before we discuss how to improve user retention, let’s look quickly as to why user retention is so important. To start, user retention costs far less than acquiring new customers, with engaged … Continue reading “A Better Approach to User Retention to Boost Growth in 5 Simple Steps”

Need to Convert More Leads? Try Testimonials

February 23, 2021

Guest Post by Matt Casadona If you’re on a mission to optimize your online content, you need to consider using testimonials as part of your strategy. Statistics have recently proven testimonials to increase effectiveness ratings by almost 90% when influencing buyers. Testimonials have been around forever, but information of their influence on conversion rates is … Continue reading “Need to Convert More Leads? Try Testimonials”

Usability and Accessibility Issues That Ruin eCommerce App Conversions

February 4, 2021

Guest Post by Joe Peters Across Google Play and the Apple App store, there are more than four million products for consumers to explore. In today’s world, we do more with our phones than ever before. Users check their email, chat with colleagues, reach friends, play games, and watch videos on the move. Apps offer … Continue reading “Usability and Accessibility Issues That Ruin eCommerce App Conversions”

The benefits of Having a Diverse Workforce For Your Business

February 3, 2021

Guest Post by Noah Rue Any growing business will experiment with various techniques to gain better revenues. From multiple channels of marketing to product development and gaining expertise in customer care; companies go through the drill of building strategies to cover the myriad aspects of business. However, it is easy to miss taking note of … Continue reading “The benefits of Having a Diverse Workforce For Your Business”

How to Use Influencer Video Marketing to Grow Your eCommerce

January 25, 2021

Guest Post by Estelle Liotard In our day and time, influencers can play a very important role in a company’s success. Because of the influence they hold over their audience, they can easily promote a business’ products and help increase its sales. Collaborating with the right people will help your eCommerce grow and connect with … Continue reading “How to Use Influencer Video Marketing to Grow Your eCommerce”

Tips to Align SEO and CRO Efforts in B2B eCommerce

December 18, 2020

Guest Post by Jasmine Williams source: pexels.com The methods of SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) are two crucial resources to leverage in the digital age. This is especially true with B2B eCommerce where you are often dealing with a lot of competition, high price points, and potentially numerous decision makers in … Continue reading “Tips to Align SEO and CRO Efforts in B2B eCommerce”

8 Advantages of Social Media Marketing for Your E-commerce Business

December 11, 2020

Guest Post by Kevin Urrutia Image source There are many ways you can promote your brand and products online. One of them is through social media. Social media marketing has numerous benefits, making it an ideal marketing tool for running an e-commerce website. It is an excellent thing that doesn’t need too much time and … Continue reading “8 Advantages of Social Media Marketing for Your E-commerce Business”

Ecommerce Trends That Are Shaping the Way Businesses Sell Online

December 7, 2020

Guest Post by Kathryn Casna This is a re-post of an article originally published by Salesforce Digital commerce grew by 12% in Q2 of 2019, while also becoming more efficient. Shoppers’ average visit duration on ecommerce sites dropped to just four minutes and 12 seconds. Not surprisingly in this lucrative and fast-paced ecommerce market, customer … Continue reading “Ecommerce Trends That Are Shaping the Way Businesses Sell Online”

Tips for Winning Customers Back after Negative Encounters With Customer Service

November 19, 2020

Guest Post by Patrick Bailey Starting a business is not a walk in the park. It takes patience, hard work, resilience, and sacrifice to get it off the ground and running. However, that may not be the only hard part: Keeping your business afloat and maintaining growth is another challenge altogether. That is why top-notch … Continue reading “Tips for Winning Customers Back after Negative Encounters With Customer Service”

Here’s Why You’ll Actually Earn More This 2020 Holiday Shopping Season

October 22, 2020

Guest post by Reese McKnight You don’t need a crystal ball to predict that the 2020 festive season is going to look very different from previous years. It’s highly likely that most people will do their shopping — both groceries and gifts — online rather than heading to brick-and-mortar stores. Spending wisely will also be a high priority for … Continue reading “Here’s Why You’ll Actually Earn More This 2020 Holiday Shopping Season”

How Far Can Automation Take Customer Service?

September 29, 2020

Guest Post by Noah Rue Customer service has long been considered one of the cornerstones to success in business. Our industrial culture places emphasis on ensuring employees engage in positive consumer interactions. Business leaders invest in resources and training that helps teams to both understand how customer support translates to financial returns, and give them … Continue reading “How Far Can Automation Take Customer Service?”