Finding Flirtatious Lifetime Value (FLV)
Today, Thursday the 10th, is a great day for some funny maths. How long do you need to flirt with potential customers before they become actual customers? How long do customer flirt with you after you’ve already convinced them? The answers are: as short as possible and as long as possible, respectively. What if the … Continue reading “Finding Flirtatious Lifetime Value (FLV)”