Last Updated on March 5, 2025 by Holland Rocha
What Are Push Campaigns?
Push Campaigns let you market directly to your customers through push notifications—brief, attention-grabbing messages that appear on their devices. These notifications are a simple way to engage users who have opted in, whether you’re promoting a sale, announcing a new product, or sharing important updates.
Re:amaze Push Campaigns work on desktop and Android devices, but iOS devices (like iPhones and iPads) only support push notifications from native iOS apps. Additionally, Push Campaigns are sent to your entire audience and cannot be segmented to target specific user groups.
Why Use Push Campaigns?
Push Campaigns are a great way to promote new products, announce sales, or share important updates with customers. One major advantage is that they don’t require customers to provide personal information like their name or email to receive notifications. Since many people are hesitant to share their details, push notifications offer a frictionless way to stay connected with your audience.
Another key benefit is that push notifications reach customers instantly, no matter what they’re doing. Unlike emails or text messages, which require users to check their inbox, push notifications appear directly on their device—even when they’re not actively browsing your site.
Before You Build Push Campaigns
Before you can start sending Push Campaigns, you’ll need to get permission from your website visitors to receive push notifications. This step is crucial because it helps you build an engaged audience for your campaigns.
Re:amaze offers two ways to request push permissions: Push Prompts and Cues.
- Push Prompts are embeddable elements designed specifically for growing your Push Campaign audience. They’re the best option because most browsers only ask visitors for push permissions once. If a visitor dismisses the initial browser prompt, they won’t see it again. Push Prompts solve this by letting you re-engage visitors and request permission multiple times. You can also set a Re-Prompt Delay, which determines how long to wait before showing the prompt again to visitors who previously dismissed it, helping you continue building your audience without overwhelming them.
- Cues can also be used to encourage visitors to enable push notifications, but Push Prompts are the more effective and recommended method.
Check out our step-by-step guide for setting up Push Prompts and Cues. If you’re not using Shopify, you’ll also need to install a snippet of code—find the instructions here.
Building Your Push Campaign
Re:amaze makes creating a Push Campaign simple with an intuitive setup process. Just choose the brand you’re building the campaign for, craft your message, and add a title, primary link, and any images you’d like to include. You can also customize the call-to-action button to drive engagement.
Before sending, you’ll see a real-time preview of how your Push Campaign will appear on different devices. For a full walkthrough, check out this guide.
Once your campaign is live, tracking its performance will help you understand its impact and refine future messaging.
Tracking Your Push Campaign’s Performance
Once your Push Campaign is sent, Re:amaze provides insights into its performance. You’ll see the total number of recipients and a bounce count, which tracks audience members who are no longer subscribed to push notifications from your domain.
To help measure engagement, Re:amaze automatically adds UTM parameters to your campaign’s primary link and any button links unless you’ve already included them. This allows you to track traffic from your Push Campaigns directly in Google Analytics. After sending a campaign, check Google Analytics for these UTM parameters to see how much traffic your push notifications are driving to your site.
Get Started with Push Campaigns
Push Campaigns are a powerful way to engage customers instantly, without requiring them to check emails or visit your site. With Re:amaze, setting up and tracking campaigns is easy, making it a valuable tool for keeping your audience informed and engaged. If you’re ready to start using Push Campaigns, explore our full guide for more details.