What’s the Difference Between a Call Center and a Contact Center?

Last Updated on September 1, 2023 by David

Guest Post for Re:amaze by Danny Wong in collaboration with Salesforce

You can’t have a company of any kind and then not have a way for
customers to reach you. They may have questions or problems, they may
just want to keep updated, or they may need additional products or
services. But that also means you need to figure out what kind of
contact works and what sort of structure helps your business build on
brand loyalty.

For example, a call center is different than a contact center, but
many don’t understand the subtlety. The former is really about customer
contact, over the phone, at whatever hours the company decides, but
typically on a full-day schedule. A contact center, on the other hand,
can focus on a multitude of channels, and that in turn may better be a
match for how many businesses are structuring their engagement and
marketing efforts. This graphic may help you decide.

Find the original post of this infographic here.


About Re:amaze

Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.