WooCommerce Plugins that will Increase Customer Retention

Last Updated on September 1, 2023 by David

Every business owner understands the value of retaining customers, yet few have dedicated programs in place to address the challenges of high customer retention. Creating a plan to promote higher levels of customer retention means you need the right tools to do so as well. For ecommerce businesses using WordPress and WooCommerce there is an abundance of plugins to choose from that will encourage customer retention and help increase your brand’s overall sales.

Benefits of Customer Retention

Unlike new or potential customers, your existing customers have already purchased your products or services. Cost-wise retaining current customers will reduce your expenses and creates new growth opportunities when compared to the cost of gaining new customers. Customer retention strengthens brand loyalty and overall customer satisfaction which in turn gives your brand a more positive and stronger public image.

Here are our tops choices for WooCommerce plugins that strengthen customer retention:

Live Chat — Re:amaze

Help your customers faster with live chat, chat automation, powerful chatbots, and native in-chat video calls through Re:amaze’s powerful WooCommerce integration. Re:amaze Chat can be customized to fit your brand’s needs and will help you boost consumer confidence while increasing sales. Users can also create automated messaging campaigns using rules and conditions called Cues, which help you up-sell, cross-sell, promote special events, and reduce site abandonment.

Features

  • Customizable chat experience
  • Message customers automatically
  • Use of pre-built and custom chatbots
  • Native in-chat video calls
  • FAQ & Status page enabled

How it encourages customer retention: Allows brands to engage customers across different platforms, including email, website chat, text, and social media.

Pricing: Plans start at $29 per month per team member, per month.

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SEO — Yoast

Search engine optimization helps websites rank higher in search engine result pages while building credibility. Yoast WooCommerce SEO enables brands to optimize their websites in order to make their websites more searchable, by adding meta tags, titles, descriptions, internal linking, and more.

Features

  • Provides an SEO and a readability analysis
  • Product-specific SEO analysis
  • Automatic XML sitemap optimization
  • 24/7 support team for premium accounts

How it encourages customer retention: Offers product-specific SEO for ecommerce brands.

Pricing: Paid plans start at $79 per year, or there is a free plugin available as well.

Image: OptinMonster

Lead Generation — OptinMonster

OptinMonster is a lead generation WooCommerce plugin that is used to generate more subscribers, leads, and sales by targeting your site’s existing traffic. The plugin can also be used to personalize offers and attract different customers. The list segmentation tools help to increase revenue and reduce cart abandonment by enabling you to provide customers with offers, collect emails, and nurture leads.

Features

  • Geolocation targeting
  • Drag and drop form builder
  • Exit-intent technology
  • Customer analytics and reporting
  • A/B testing available

How it encourages customer retention: Lead generation, form building, customer relationships, and email campaigns.

Pricing: Premium plans start at $9 per month.

Image: WPLoyalty

Customer Loyalty — WPLoyalty

Customers love it when brands offer rewards and points for shopping. This functions not only to promote customer retention but as a bonus, it also helps to attract new customers. WPLoyalty comes with a variety of reward features that will appeal to customers and make them feel like a valued customer. Reward loyalty points for specific actions and in retain customers. You can also engage customers meaningfully with a WooCommerce Loyalty points program which will help brands see an increase in sales.

Features

  • Rewards for a variety of actions
  • Ability to create tiers and badges
  • Offer VIP customers the best rewards
  • Referral incentives to help attract new customers

How it encourages customer retention: Appeal to existing customers by offering loyalty discounts and rewards.

Pricing: The starter package costs $99 per year

Cart Abandonment — WooCommerce Abandoned Cart Recovery

Cart abandonment is a big issue for all ecommerce brands, which WooCommerce Abandoned Cart Recovery is trying to resolve. While this is a common struggle, there are ways to reduce cart abandonment and restore customer loyalty. Email follow-ups are the best way to do this by recovering up to 30% of lost sales.

Features:

  • Popup lets you pre-capture user email address
  • Set delay time for cart abandonment emails
  • Set the time span for when a shopping cart is labeled abandoned
  • Analytical dashboard
  • Multiple email templates
  • Email customization

How it encourages customer retention: Encourages customers to return to their cart and complete the sale.

Price: $49 per year with a 30-day money-back guarantee